Whether you're looking to build a whole new cheer team or simply looking for some fresh faces for the upcoming season, recruiting members in cheerleading is more than just posting on the bulletin board. It's about showing what cheer is really about—teamwork, power, creativity, and lots of fun.
Here you will find tips and ideas on how to attract new people to your team in a targeted, creative and personable way .
Most people still associate cheerleading with clichés: pom-poms, glitter, high school. Show them that it 's much more : a real sport that requires strength, endurance, precision, and confidence.
👉 Use social media to show:
What a training session looks like
What makes the team spirit so special
What positions are available (not just flyers!)
That all bodies, genders & vibes are welcome
💡 Tip: Behind-the-scenes videos, training insights, team takeovers and reels with “expectation vs. reality” are very popular!
Organizes trial training sessions – with registration or open
Offers a trial training with friends day
Take part in school project days, city festivals or sporting events
Show not only stunts on stage or mat – but also your togetherness
The fewer “entry barriers,” the better: many people only dare to try something if they know that they don’t have to be able to do everything right away.
Not every ad resonates with everyone. Consider who you're really looking for —and how to reach those people:
🧒 For kids & teens: posters in schools, short TikToks, flyers for parents
🎓 For young adults: University events, Insta reels, personal invitations via DMs
🤸 For career changers (e.g. from gymnastics, dance, acrobatics): targeted posts like “You do gymnastics, we fly – join us!”
Team members are the best ambassadors! Let them tell you:
Why they started
What they were afraid of – and how they feel today
What Cheer means to them
💡 A short quote + photo on Instagram or as a poster during training often has more impact than 1,000 words.
Many people believe they're "not athletic enough" or "not the cheerleading type." Show them:
Cheer is for everyone – whether loud or quiet, strong or agile, experienced or completely new.
Actively express this on your channels:
"You don't have to be able to do anything—just want to be part of a team. The rest will follow!"
People don't join a team because they "want to try something new." They stay because they feel seen, needed, and welcome . Show them what makes your team special—and that cheerleading isn't just a sport, but a place to grow, celebrate, and be inspired.
So: Spread the cheer – and open your team to new energy! 📣✨
Cheerleading means team spirit, trust, precision – and above all: solidarity . Every person on the team counts. But sometimes unconscious thought patterns creep in that can unintentionally disrupt this cohesion. This doesn't happen with malicious intent; it often goes completely unnoticed. This is precisely what the term "bias" refers to.
But what exactly is that?
“Bias” (pronounced baɪəs ) is an English word and means something like:
👉 Unconscious bias
👉 Distorted perception
👉 Automatic thought patterns that are not always fair
These are prejudices that we often don’t even notice – because we have adopted them from our environment or have been trained to do so.
Bias can show up very quietly in everyday cheerleading – for example like this:
💪 You think that boys are more likely to be bases and girls are more likely to be flyers – although that is not always physically true.
🌈 You unconsciously wonder about male cheerleaders – because you only associate cheerleading with women.
You have less confidence in a person with a different skin color or figure – for no real reason.
🧠 You don't take someone with a quiet personality seriously when choosing the choreography - even though that person has great ideas.
These thoughts aren't intentionally mean—but they influence our behavior: Who gets what praise? Who gets to hold which position? Who gets overlooked?
Cheerleading is a team sport. Every position counts, every skill is valuable – regardless of gender, background, body shape, or temperament.
When we recognize our unconscious biases , we create space for true fairness, greater cohesion, and a stronger team culture.
Because: A diverse team is not a coincidence – it is a decision.
🗣️ Talk openly about the topic, including during training or team-building activities.
🔄 Reflect on role distribution: Who will be a flyer and how often, who will be a base, who will be allowed to help create choreographies?
🧠 Consciously think “against your first impulse” – have more confidence in quieter or atypical personalities!
❤️ Remember: Diversity is strength. A good cheer team thrives on diversity—not a uniform look.
"Bias" is not an accusation—it's an invitation to develop further. Anyone who wants to be strong in cheerleading needs not only physical strength, but also open eyes and an open heart .
Let's be a team where everyone is seen as they truly are – without prejudice. Because on the mat, one thing matters most: trust and teamwork .
Cheerleading has long been much more: It is a sport that demands strength, precision, courage and absolute team spirit - and above all deserves one thing: diversity .