📣 New team members win in cheerleading – this is how to make the team grow

Whether you're looking to build a whole new cheer team or simply looking for some fresh faces for the upcoming season, recruiting members in cheerleading is more than just posting on the bulletin board. It's about showing what cheer is really about—teamwork, power, creativity, and lots of fun.

Here you will find tips and ideas on how to attract new people to your team in a targeted, creative and personable way .

🏁 1. Show who you are – and what makes you special

Most people still associate cheerleading with clichés: pom-poms, glitter, high school. Show them that it 's much more : a real sport that requires strength, endurance, precision, and confidence.

👉 Use social media to show:

• What a training session looks like

• What makes the team spirit so special

• What positions are available (not just flyers!)

• That all bodies, genders & vibes are welcome

💡 Tip: Behind-the-scenes videos, training insights, team takeovers and reels with “expectation vs. reality” are very popular!

🧲 2. Active taster campaigns – go out and become visible

• Organizes trial training sessions – with registration or open

• Offers a trial training with friends day

• Take part in school project days, city festivals or sporting events

• Show not only stunts on stage or mat – but also your togetherness

The fewer “entry barriers,” the better: many people only dare to try something if they know that they don’t have to be able to do everything right away.

✍️ 3. Address different target groups directly

Not every ad resonates with everyone. Consider who you're really looking for —and how to reach those people:

• 🧒 For kids & teens: posters in schools, short TikToks, flyers for parents

• 🎓 For young adults: University events, Insta reels, personal invitations via DMs

• 🤸 For career changers (e.g. from gymnastics, dance, acrobatics): targeted posts like “You do gymnastics, we fly – join us!”

💬 4. Let others speak for you

Team members are the best ambassadors! Let them tell you:

• Why they started

• What they were afraid of – and how they feel today

• What Cheer means to them

💡 A short quote + photo on Instagram or as a poster during training often has more impact than 1,000 words.

🤝 5. Be open & inclusive – and say so clearly

Many people believe they're "not athletic enough" or "not the cheerleading type." Show them:
Cheer is for everyone – whether loud or quiet, strong or agile, experienced or completely new.

Actively express this on your channels:

"You don't have to be able to do anything—just want to be part of a team. The rest will follow!"

❤️ Conclusion: You don’t win team members – you inspire them

People don't join a team because they "want to try something new." They stay because they feel seen, needed, and welcome . Show them what makes your team special—and that cheerleading isn't just a sport, but a place to grow, celebrate, and be inspired.

So: Spread the cheer – and open your team to new energy! 📣✨